Fourteen months ago, I started seriously working on losing weight and getting myself into better physical condition.
I’ve lost a lot of weight. I go to the gym regularly. I do my cardio. I lift weights.
I pay attention to what I eat.
And I’ve learned something during this process that has almost nothing to do with fitness.
Most days aren’t great days.
Some mornings I feel strong. Some mornings I don’t.
Some days I walk into the gym ready to tear shit up. Other days I’d rather stay home.
Sometimes I get a great workout.
Sometimes my knees hurt. Sometimes my shoulder isn’t cooperating.
Sometimes I’m tired. Sometimes I’m just not feeling it.
I go anyway.
Maybe I only have 80% that day.
Fine.
Give 80%.
Maybe today I’ve got 60%.
Give 60%.
Because I’ve discovered that 60% actually done is infinitely more effective than the perfect workout I was going to start next Monday.
It’s interesting because I realized…
This is exactly how I built my real estate business.
When I started investing, I didn’t know everything. Not even close.
I didn’t have the perfect system. I didn’t have all the right forms.
I didn’t know every possible objection a seller could give me.
I didn’t have some giant network.
There wasn’t a Facebook community with 50,000 investors waiting to answer every question.
I certainly didn’t have five coaching Zoom calls every week. (Did Zoom even exist then?)
I just started doing the work.
And then I did it again. And again. And again.
Some days were productive. Some weren’t.
Some sellers talked to me. Some told me to get lost.
Some deals worked. Plenty didn’t.
But I kept showing up.
“Just showing up…” You don’t hear much about that from the “influencers” because it doesn’t sell.
Because it’s boring as hell.
There’s no “secret” to reveal. No hack. No revolutionary AI-powered lead-generation system.
…and there is no $25,000 mastermind required.
You just have to do the right things…over and over and over again.
I’ve watched people do the exact opposite in both fitness and real estate.
Someone decides they’re going to lose weight.
Monday morning they’re eating chicken and broccoli.
They’re drinking a gallon of water. They’re doing an hour of cardio. They’re weighing every gram of food.
They’re watching fitness videos on YouTube.
They’re ALL IN.
By Thursday, they’re exhausted. Two weeks later they’re done.
Real estate investors do the same damn thing.
They buy a course. They’re fired up. They build a website. Order business cards.
Subscribe to three software platforms.
Download 10,000 leads. Join seven Facebook groups. Watch six hours of training.
Then they cold call sellers for three days, and nobody gives them a house.
So they start wondering whether subject-to works.
Maybe probate is better. Or tax liens. Or wholesaling. Or slow flips. Or land. Or storage units.
Or whatever somebody on YouTube made $487,000 doing last Tuesday.
So they start over. Again.
I’ve come to believe that constantly starting over is one of the most destructive habits you can have.
In fitness AND in business.
Because every time you start over, you reset the clock.
What has changed my body over the past 14 months wasn’t any individual workout.
I couldn’t point to one morning at the gym and say:
“THAT workout did it.”
It was hundreds of them.
Some great. Most pretty ordinary.
And a few that probably sucked.
But I did them.
Same with eating.
One healthy meal didn’t change anything.
One banana before the gym didn’t change anything.
One high-protein day didn’t change anything.
Doing those things consistently for months did.
Real estate works exactly the same way.
One seller call probably won’t change your life.
Neither will knocking on one foreclosure door.
Or sending one letter. Or following up with one old lead.
But what if you do those things regularly for a year?
Now we have something completely different.
Most investors…they don’t get it..
They confuse consistency with intensity.
Intensity feels productive. Consistency actually IS productive.
Working leads like a maniac for twelve hours one Saturday feels like commitment.
Working leads for an hour every day for the next six months doesn’t feel nearly as impressive.
Me? I’ll bet on the second person every damn time.
Fitness taught me another lesson that applies here, too.
You don’t have to be perfect.
I don’t eat perfectly every day.
I don’t train perfectly every day.
I occasionally eat something I probably shouldn’t.
Sometimes I miss something.
That doesn’t mean Monday morning I need to announce:
“I’m starting over.”
No.
I’m not starting over.
I’m continuing.
That’s a completely different mindset.
Had a shitty workout? Come back tomorrow.
Ate too much last night? Eat normally today.
Didn’t call sellers yesterday? Call them today.
Got scared and didn’t knock on that door? Knock on the next one.
Stop turning every little failure into an excuse to start your entire life over next Monday.
You don’t need another fresh start. You need to keep going.
Four months ago, one of my students was feeling frustrated because he had been knocking on doors for a while and nothing had happened.
He found “deals” but they weren’t really deals. I told him “PASS!”
I told him to keep doing what he was doing…the deal would show up.
Then, just a couple of weeks later…it did, and a couple of months after that…he brought home a check for over 94k.
Then a few weeks later…another deal. This one, with a ton of equity, he kept as a rental.
Now he is feeling a little frustrated again, and you know what I told him? Keep doing what you have been doing.
That kind of consistency is how you succeed.
Most people won’t do it. Will you?
Fourteen months of working on my health have made something very clear to me:
You don’t have to be great today. You just can’t keep having zero days.
Do something.
Especially when you don’t feel like it.
Especially when conditions aren’t perfect.
Especially when you only have 60% to give.
Because if you keep doing the right things long enough, those unimpressive little days start stacking on top of each other.
Eventually people look at the result and think something dramatic must have happened.
It didn’t.
You just kept showing up.
That’s how I’ve lost the weight.
That’s how I’m getting stronger.
And looking back…
That’s pretty much how I built a real estate business too.
So I’m curious.
What’s the one thing you KNOW you should be doing consistently in your real estate business…but aren’t?
Comment below and tell me.
I’m genuinely curious how many of us already know exactly what we need to do.
We’re just not doing it often enough.
